How to Grow Your Business on Facebook – 7 Proven Strategies

Facebook is still the largest social media platform in the world, with over 2.9 billion monthly active users! If you’re building a business, you need to be here to make your brand visible and reach the right audience. In this article, I share the most effective strategies I use to ensure my business not only survives but truly grows and generates profit.

Marketing isn’t about emotions. Building a business requires logical decisions. We must follow strategies that actually work, not just feel right.

Optimize Your Facebook Business Page

First impressions matter. Use a professional profile photo, not your logo or family photo (unless it strengthens your connection to your audience). Your cover photo should show who you serve and the value you provide. Ensure your contact information and links to your email list or sales funnel are easily accessible. Less is more: 1-3 links are enough to avoid overwhelming your audience.

Share Engaging Content

Follow the 80/20 rule: 80% educational and entertaining, 20% promotional. Audiences love content that helps, educates, or inspires. Consistently doing this for 30 days will boost engagement and trust.

Use Facebook Live

Live videos drive engagement. Even if few people watch live, the video can be archived and watched later. Facebook rewards live content, helping your message reach a broader audience.

Run Targeted Ads

Even a small budget can be effective. $5 a day can yield significant results if you target the right audience. Ads complement your content marketing and scale your efforts.

Participate in Facebook Groups

Join groups where your audience is active. Provide value by answering questions, giving tips, and celebrating others’ wins. Avoid immediate selling. Authentic help builds trust, which leads to sales.

Use Facebook Events

Webinars, product showcases, or online workshops as Facebook events increase visibility. Limited-time events create FOMO (fear of missing out), encouraging participation.

Collaborate with Influencers

Tap into existing audiences by partnering with influencers who reach your target market. This can include Facebook Lives, podcast guest spots, or interviews. It accelerates growth because the audience is already established.

In summary: don’t try to do everything at once. Choose 1-2 strategies and consistently apply them each week. Consistency is the key to success. Show up, provide value, and your revenue will follow naturally.