Search Engine Optimization (SEO) has undergone significant changes in recent years, and even more dramatic transformations are expected by 2025. AI, mass content production, and the competition between Google and emerging search engines are bringing unprecedented challenges and opportunities. In this article, I’ll outline what to expect and how to prepare for these changes.
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AI-powered search engines like searchGPT elevate the search experience and introduce new demands for web content. Because AI-based systems process information differently from traditional search engines, optimizing your content for them requires a unique approach. In this article, we’ll explore strategies to ensure that your content is relevant and valuable for searchGPT. read more

OpenAI’s latest development, “searchGPT,” has sparked significant interest. This AI-powered search model is not just another chatbot but a tool that could pose a serious challenge to traditional search engines, especially Google. But what does this mean for the quality of online content, user habits, and can Google adapt to this new challenge? read more