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Facebook’s advertising system has evolved dramatically over the past year. If you’re not keeping up, you’ll quickly fall behind — Meta’s algorithms, automation, and AI optimization are improving faster than ever. The good news? These updates are for us, not against us — but only if we learn to use them smartly.

I’ve been through the same phase when manual campaigns stopped delivering results. Today, I clearly see what works right now, in 2025 — and I’m sharing those winning strategies with you. read more

Many TikTok beginners face the same problem: you upload a video, and it stalls at 200 views. This is the so-called “200 View Jail” – an invisible barrier that keeps new videos from reaching a wider audience. TikTok initially shows your video to a small group, and if it doesn’t get enough engagement, it won’t be promoted further.

If I had known this from the start, my growth would have been much faster. Here’s how to maximize your reach and break free from the “200 View Jail.” read more

As an Instagram user, you’ve probably felt the frustration: “Why isn’t more people seeing my content?” In 2025, Instagram’s head, Adam Mosseri, revealed the behind-the-scenes secrets that can help your content truly reach its audience.

Before diving into the details, take a moment to reflect: Instagram isn’t just a platform to post. It’s a space where creativity, originality, and human connections meet. Here’s how to make the most of it.

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Starting something new is always exciting and intimidating at the same time. About a year ago, I decided to launch a YouTube channel, and since then, I’ve learned a lot about trying, failing, and succeeding. Here are 13 tips that can make your start much smoother.

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It’s October, most of the year is behind us, and it’s time to review the trends that have dominated the web design world this year. Creative ideas, technological advances, and next-generation tools have brought trends that are both inspiring and surprising. Today I’ll show you which web solutions truly matter this year – and which ones are worth leaving behind. read more

Search engine optimization (SEO) has gone through dramatic changes in recent years, and even more significant transformations are expected in 2025. AI, mass content creation, and competition between Google and other search engines bring unprecedented challenges and opportunities. In this article, I summarize what to expect and how to prepare. read more

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