Social media success isn’t built on tricks – it’s built on the person behind them

Many people believe that success on social media comes from mastering algorithms, technical hacks, or marketing tricks. My experience shows something very different. What truly matters is not what you post, but who you are behind it and how you use the tools available to you.

Facebook is one of my favorite tools for growing my business—not because I use every feature aggressively, but because I use it intentionally, authentically, and with heart. In this article, I’m sharing the two guiding principles that shape my social media presence and work long term.

Success doesn’t need to be loud, pushy, or artificial. It needs to be consistent, genuine, and human.

Facebook offers countless possibilities: posting multiple photos, going live, creating virtual events, or writing on someone else’s wall so their friends see it too. These are all opportunities—but tools alone don’t create success.

I love sharing meaningful moments, such as when a new consultant joins my team, reaches a sales milestone, or earns a promotion. These aren’t promotional posts—they’re real stories about people, growth, and commitment.

My first and most important principle is authenticity. I always ask myself: What do I want people to feel and think when they visit my page?
I want them to see my faith, my love for my family, my commitment to health and wellness, and my genuine desire to walk alongside people and serve them.

That’s why I don’t only post business-related content. I follow the 70/30 rule: about 70% of my content reflects my everyday life—encouragement, Bible verses, family moments, meals I’m preparing, simple daily experiences. The remaining 30% is dedicated directly to my business.

People connect with people first—not brands.

My second key principle is fully using the tools the platform provides. Facebook Live and virtual Facebook events are two of my most powerful tools.

I love going live to show what I’m actually doing—after the gym, while making a protein shake, cooking meals, or during our 30 Days to Healthy Living program. I share my heart about this business, the charities I support, or simply host a light, fun makeup tutorial.

Live videos don’t need to be perfect. They need to be real.

I use virtual events primarily when launching new consultants. These events don’t replace in-home parties—they complement them. They allow us to reach people who don’t live locally and help new consultants gain visibility and confidence within their first 24 hours.

I also host virtual informational workshops focused on healthy living, skincare, and makeup—always aiming to educate and inspire, not pressure.

Social media is not a sprint; it’s long-term relationship building. When you show up as yourself and use the tools with intention, you don’t just gain followers—you build real connections. And that’s where true success begins.

Why does it feel like you’re working constantly, yet barely moving forward on YouTube? Like there’s never enough time to make videos, while everyone keeps telling you that you should also be doing this or that. I’ve experienced this myself. And that’s exactly why I built a system that doesn’t require more work – just less, with far greater results. read more

When I first heard what hidden algorithm tricks really work on Instagram right now, I immediately knew: I have to share this with you. Not recycled tips, not vague advice, but real insider information from a Meta employee who sees every day what performs well – and what doesn’t.

Instagram evolves constantly, and just when you think you’ve figured it out, everything shifts again. But the insights below give you a genuine advantage, especially if you’re a creator or building a brand. read more

If you’ve ever wondered why your Instagram posts aren’t reaching people, or how to truly grow your follower base, this article is for you! Instagram today is so much more than sharing pretty photos – it’s an incredible platform to build connections, showcase your creativity, and cultivate a real community.

The key thing I’ve learned is that Instagram isn’t just about posting content. Success comes from mindful interaction and strategic content use. Emily Masterson from Meta, who supports countless creative projects, shared four essential tips that anyone can apply. read more

The key to YouTube success is not just about creating videos, but about leveraging the platform’s algorithms in your favor. If you want YouTube to “love” you — actively promote your videos, increase your views, and support your channel growth — focus on these principles: read more

You know what I’ve been through? As TikTok grew in popularity, I dove right in. I was full of energy and determination. I thought I’d share a super restaurant experience with my favorite meal—uploaded the video, hoped for the best, and boom: I got seven views. Seven! Then came the second try, a cute video with tips on caring for my new puppy. View count: nine. That’s when I felt like packing my bags to hide from the world. read more