Over the years, we’ve often tried to guess how YouTube’s recommendation system actually works. What does the algorithm “like”? What does it favor? Now we finally got some clear answers directly from two key YouTube insiders: Renee, the YouTube Creator Liaison, and Todd, who leads the product team for Discovery and Growth. read more
8 Proven Steps to Succeed on TikTok
Many people join TikTok hoping to go viral overnight. But lasting success rarely comes that fast. By following the 8 principles below, you’ll have a much better chance of building a strong, loyal community — and maybe even a full-fledged career as a content creator. read more
Whether we like it or not, Facebook is still going strong. Even with new platforms popping up, it remains the biggest and most active social network — and if you run a business, having a presence there is no longer optional. It’s essential. And Facebook is one of the simplest, most effective ways to start.
In this article, I’ll show you step-by-step how to create your own business page, how to customize it, and how to start using it for real results.
For many people today, content creation is more than just a hobby. It has become a tool for brand building, self-expression, and even making a living. At the same time, it is increasingly difficult to strike a balance between following trends, staying authentic, being consistent, and achieving measurable results. The following thoughts are drawn from personal experience, and I hope they help others find direction in this fast-changing digital landscape. read more
How to Control Whether Your Website’s Content Gets Included in ChatGPT and Other AI Databases
OpenAI uses various web crawlers (GPTBot, OAI-SearchBot, ChatGPT-User) for different purposes. As a website owner, you can decide how these bots interact with your content by configuring your robots.txt file.
In this article, I’ll show you three configuration options — with pros and cons for each, plus the exact robots.txt settings you’ll need.
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How Far Should You Target in SEO? Choosing the Right Geographic Focus for Search Engine Optimization
When it comes to Search Engine Optimization (SEO), one of the most important decisions a business owner or marketer can make is to define which geographic area their website should target. A common mistake many make is trying to cover too large a territory, which results in ranking poorly everywhere. This is where local SEO (local search engine optimization) becomes essential — but even then, it’s critical to decide exactly where you want to be visible. read more
