Many people join TikTok hoping to go viral overnight. But lasting success rarely comes that fast. By following the 8 principles below, you’ll have a much better chance of building a strong, loyal community — and maybe even a full-fledged career as a content creator. read more

For many people today, content creation is more than just a hobby. It has become a tool for brand building, self-expression, and even making a living. At the same time, it is increasingly difficult to strike a balance between following trends, staying authentic, being consistent, and achieving measurable results. The following thoughts are drawn from personal experience, and I hope they help others find direction in this fast-changing digital landscape. read more