In the past few months, only one thing has been certain about SEO: what worked yesterday is no longer enough today. The rise of AI has completely rewritten the rules, and if we don’t adapt in time, we simply disappear deep in the search results. But don’t worry — in this article I’ll walk you through how SEO has changed and what you can do to remain visible.
The truth is, SEO has never been easy. Even before AI, the landscape was crowded: saturated search result pages, Google features that captured clicks, and an increasingly intense fight for attention. Then came artificial intelligence — at first it seemed like salvation. We could produce more content, faster and cheaper than ever. But everyone else had the same idea.
The result? The content pot is overflowing — and Google has introduced new rules again.
Is SEO Dead in 2025 – or Just Getting Started?
Lately, many people have declared SEO dead. AI tools like ChatGPT, Google’s Search Generative Experience, and voice assistants like Siri and Alexa seem to answer everything instantly. But is SEO really over? Why bother with keywords and rankings if AI can generate answers on demand?
The truth is: AI hasn’t killed SEO – it’s made it more important than ever.
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Search engine optimization (SEO) has gone through dramatic changes in recent years, and even more significant transformations are expected in 2025. AI, mass content creation, and competition between Google and other search engines bring unprecedented challenges and opportunities. In this article, I summarize what to expect and how to prepare. read more
In the online world, the rules change every moment. What worked yesterday may no longer be enough today. For many, SEO still means “10 blue links.” But if that’s the only way you think about it, you’ll quickly fall behind. Now is the time to approach the digital space with fresh skills and a new mindset. And those who dare to take this step will discover more opportunities than ever before. read more
How to Control Whether Your Website’s Content Gets Included in ChatGPT and Other AI Databases
OpenAI uses various web crawlers (GPTBot, OAI-SearchBot, ChatGPT-User) for different purposes. As a website owner, you can decide how these bots interact with your content by configuring your robots.txt file.
In this article, I’ll show you three configuration options — with pros and cons for each, plus the exact robots.txt settings you’ll need.
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How AI is Transforming SEO in 2025
Search Engine Optimization (SEO) has undergone significant changes in recent years, and even more dramatic transformations are expected by 2025. AI, mass content production, and the competition between Google and emerging search engines are bringing unprecedented challenges and opportunities. In this article, I’ll outline what to expect and how to prepare for these changes.
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