Is SEO Dead in 2025 – or Just Getting Started?
Lately, many people have declared SEO dead. AI tools like ChatGPT, Google’s Search Generative Experience, and voice assistants like Siri and Alexa seem to answer everything instantly. But is SEO really over? Why bother with keywords and rankings if AI can generate answers on demand?
The truth is: AI hasn’t killed SEO – it’s made it more important than ever.
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Search engine optimization (SEO) has gone through dramatic changes in recent years, and even more significant transformations are expected in 2025. AI, mass content creation, and competition between Google and other search engines bring unprecedented challenges and opportunities. In this article, I summarize what to expect and how to prepare. read more
In the online world, the rules change every moment. What worked yesterday may no longer be enough today. For many, SEO still means “10 blue links.” But if that’s the only way you think about it, you’ll quickly fall behind. Now is the time to approach the digital space with fresh skills and a new mindset. And those who dare to take this step will discover more opportunities than ever before. read more
How to Control Whether Your Website’s Content Gets Included in ChatGPT and Other AI Databases
OpenAI uses various web crawlers (GPTBot, OAI-SearchBot, ChatGPT-User) for different purposes. As a website owner, you can decide how these bots interact with your content by configuring your robots.txt file.
In this article, I’ll show you three configuration options — with pros and cons for each, plus the exact robots.txt settings you’ll need.
How AI is Transforming SEO in 2025
Search Engine Optimization (SEO) has undergone significant changes in recent years, and even more dramatic transformations are expected by 2025. AI, mass content production, and the competition between Google and emerging search engines are bringing unprecedented challenges and opportunities. In this article, I’ll outline what to expect and how to prepare for these changes.
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AI-powered search engines like searchGPT elevate the search experience and introduce new demands for web content. Because AI-based systems process information differently from traditional search engines, optimizing your content for them requires a unique approach. In this article, we’ll explore strategies to ensure that your content is relevant and valuable for searchGPT. read more
