In the online world, the rules change every moment. What worked yesterday may no longer be enough today. For many, SEO still means “10 blue links.” But if that’s the only way you think about it, you’ll quickly fall behind. Now is the time to approach the digital space with fresh skills and a new mindset. And those who dare to take this step will discover more opportunities than ever before. read more

When it comes to Search Engine Optimization (SEO), one of the most important decisions a business owner or marketer can make is to define which geographic area their website should target. A common mistake many make is trying to cover too large a territory, which results in ranking poorly everywhere. This is where local SEO (local search engine optimization) becomes essential — but even then, it’s critical to decide exactly where you want to be visible. read more