How Far Should You Target in SEO? Choosing the Right Geographic Focus for Search Engine Optimization

When it comes to Search Engine Optimization (SEO), one of the most important decisions a business owner or marketer can make is to define which geographic area their website should target. A common mistake many make is trying to cover too large a territory, which results in ranking poorly everywhere. This is where local SEO (local search engine optimization) becomes essential — but even then, it’s critical to decide exactly where you want to be visible. read more