For many people today, content creation is more than just a hobby. It has become a tool for brand building, self-expression, and even making a living. At the same time, it is increasingly difficult to strike a balance between following trends, staying authentic, being consistent, and achieving measurable results. The following thoughts are drawn from personal experience, and I hope they help others find direction in this fast-changing digital landscape. read more
How to Control Whether Your Website’s Content Gets Included in ChatGPT and Other AI Databases
OpenAI uses various web crawlers (GPTBot, OAI-SearchBot, ChatGPT-User) for different purposes. As a website owner, you can decide how these bots interact with your content by configuring your robots.txt file.
In this article, I’ll show you three configuration options — with pros and cons for each, plus the exact robots.txt settings you’ll need.
How Far Should You Target in SEO? Choosing the Right Geographic Focus for Search Engine Optimization
When it comes to Search Engine Optimization (SEO), one of the most important decisions a business owner or marketer can make is to define which geographic area their website should target. A common mistake many make is trying to cover too large a territory, which results in ranking poorly everywhere. This is where local SEO (local search engine optimization) becomes essential — but even then, it’s critical to decide exactly where you want to be visible. read more
How AI is Transforming SEO in 2025
Search Engine Optimization (SEO) has undergone significant changes in recent years, and even more dramatic transformations are expected by 2025. AI, mass content production, and the competition between Google and emerging search engines are bringing unprecedented challenges and opportunities. In this article, I’ll outline what to expect and how to prepare for these changes.
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AI-powered search engines like searchGPT elevate the search experience and introduce new demands for web content. Because AI-based systems process information differently from traditional search engines, optimizing your content for them requires a unique approach. In this article, we’ll explore strategies to ensure that your content is relevant and valuable for searchGPT. read more
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OpenAI’s latest development, “searchGPT,” has sparked significant interest. This AI-powered search model is not just another chatbot but a tool that could pose a serious challenge to traditional search engines, especially Google. But what does this mean for the quality of online content, user habits, and can Google adapt to this new challenge? read more
